Borders on paid content

News.com: “Will Web users ever pay for content?”

Borders gets a few things really right but IMHO is also missing out on a few realities. Take this statement for example: “Very soon, you’ll see that the content that’s left to be free is content that will not be trusted; content that has a bias.” Hmm, he seems to be ignorant of the notion media bias, not to mention the authenticity that the typical weblogger brings. Still, I think they could succeed if the price point is right. I bet they could do some innovative things around combined subscriptions and levels of search access to their moby archives.