Here’s what I’d do if I worked in Skype’s marketing department. I’d purchase great big duffle bags and decorate them with the S logo and jolly rancher colors. Next I’d fill each bag to the gills with as many unpackaged $20 Plantronics headsets as would fit. Each headset would be co-branded with the S logo and the text “www.skype.com”. Then I’d send my sales teams out to convention centers and shopping malls where they’d hand out the headsets for free. See, the only thing that’s hard about Skype is the headset mic. Most people don’t even know that their computer has a microphone input.