An acquaintance sent me an invite to download yet another Google tool. It reminded me of a random undeveloped theory: when you think about the content flowing through Google’s various software systems, I wonder if their strategy is to capture all digital content in existence. Not just the public content, but everything that flows on the net. If you had that data, what could you do with it? On the other hand, maybe it’s not the content at all, but the people. Replace our standard apps one app at a time. Fascinating.