It's easier than you think

Michael Ruhlman:

Real cooking is hard and difficult so here are the nifty shortcuts and tips to make all that hard stuff quickly and easily. It’s the wrong message to broadcast…

Amen to that. For all the good that they do, it gives me heartburn when America’s Test Kitchen emphasizes “quick”, “easy” and “simplified” in their episode titles. Then again, perhaps it’s a case of sale psychology. That power drill, or those shoes, are a lot more interesting if they’re 50% off, no?