A short personal note on name changes. We had to make the iPodder name change very quickly. We had no money, no lawyers and no time. We tossed a few names back and forth and came up with Juice. It kept alive the notion of “fresh-squeezed” media — where the lemon logo came from — and we were not aware of any other product in downloadable media having a similar name. How did it go? Less than 24 hours after the launch of the new name, we got an angry email from the author of a software product called…Juice. An RSS reader. Oy.

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